You're crazy.

You're crazy to choose the life of an agency owner.You could've easily taken up a job like most people.But you didn't.Why? Because you've got gumption.I've just begun to freelance and I'm finding out how difficult it is.I have massive respect for you for surviving so far in this game.But what got you here won't get you ahead.

Getting leads and closing deals. That's what you want, right?

How's that going, really?Are you relying on referrals and scrambling to get to every little event, just to get leads?Is every prospect you talk to so difficult that convincing your kid to eat vegetables without a bribe seems more doable?I get it. It sucks. You shouldn’t have to do this.After all, do you see bigger agency owners doing this?No. They're chilling at home, bribing their kid into eating bitter gourd.Are you two really that different?You know you aren't. Then why can't you sit at home and do the same thing?Maybe you like going to events. But wouldn't it be nice to have the option?You actually can - it's not your fault.Every agency goes through this phase.So what can you do to get out of it and move on to the next chapter?

For one, you could double down on sales.

Maybe hire a few sales wizards.But that would be like upgrading your army from 2 people to 10 and firing at the same far-away targets using the same old pistol.No matter how skilled your shooters, they can't shoot sniper distance targets if you arm them with a pistol.You need better weapons to shoot aspirational targets.Of course it's not nice to dehumanize your potential clients by calling them targets and aiming at them with a sniper rifle, so this is a terrible analogy, but you're getting my point, right?Besides, doubling down on sales would mean you'll have to:

Or you could take the smart approach...

Create sales enablement content that will help you get higher quality leads.Take a look at the bigger players in your space. Don't they all have case studies, eBooks and whitepapers on their websites?These "sales enablers" are essentially lead magnets that are bringing high quality leads to them while they sit back and relax.Case studies are the very first weapon you need in your sales enablement arsenal.This is because case studies not only help you get higher quality leads, but they also help your sales team to convince prospects that are already in your pipeline faster.

The overall effect is that:

Even product-based companies agree, and they don't even have as complex a sales process as agencies do.A good case study shifts the conversation from "What will you do?" to "When can we start?"You need good case studies to achieve this shift.

What does a good case study look like?

Most case studies follow the Problem → Solution → Results framework, lay down a simple account of the project, and call it a day.The problem is, merely writing down facts, even if you have ROI numbers, doesn't cut it.Your prospects want to read a popcorn-muncher business transformation story that makes them feel like you're directly speaking to them. Gartner concurs.And that's exactly what a good case study does. It tells a narrative that is tailored for your ICP.That's when it works.So how do you go about creating good case studies?

You could hire a writer, but...

It would be nice to have a master copywriter on your team, but it's just not practical.Besides, creating good case studies in-house is fraught with a lot of management overhead, time investment, inefficiency, internal team disagreements, and even frustration and burnouts.Just ask any content marketer at any agency.The other option is to get them done from an expert who you can call whenever you need a case study.

By outsourcing your case study work to an expert, you can...

84 percent of B2B businesses are already outsourcing content, including case studies. Why not you too?This is where I come into the picture. I'm a case study specialist for web dev agencies.I've worked on writing projects for brands in the enterprise WordPress space, like rtCamp, WordPress VIP, and Google.

My case studies have helped bring in thousands of dollars worth of new projects.

I'll give you one very specific example.At the WordPress agency I used to work at (rtCamp), we migrated the marketing website of a leading automotive dealership software company from AEM to WordPress.This was just one of the brands under a large corporate umbrella.We created a case study that showed how the CMS migration had helped them publish marketing content 50% faster, save on licensing costs, and achieve better ROI on marketing campaigns.This was back in 2019.Fast forward to today, rtCamp has migrated most, if not all of the conglomerate's other brands to WordPress, plus won other migration clients from the automotive sector.That's the power of a good case study.Of course, my case study did not achieve this all on its own. It was the result of a team effort exerted by multiple brilliant people.But that one case study helped us get a foot in the door with the other brands and convince them to move to our CMS of choice.What would have taken several years took only a few.I have written several case studies since then that have helped bring in new projects.

What do you get working with me?

You get the same quality of polished case studies that you can use to get leads and close deals for your agency.I will work with your team to create a narrative-driven case study that is tailored to woo a particular ICP.My process includes:

Imagine a future where...